how the grinch tried to steal sale season

Real-Time Challenges in the 2024 Fall Sale Season

Sale season is in full swing for both December sales and Spring 2025. And yes we are already working on Fall 2025 sales! So what are some real time challenges we are seeing? We’re letting you in on some insider info and how you can overcome these challenges during your sale season. So here are two real time environmental factors of the 2024 fall season so far!

1. A Mail Strike 

Yup,  it’s true - Canada’s ongoing mail strike has posed a challenge for some of our Canadian customers, but we also see similar issues with lost or delayed mail in the U.S. With catalogs being a crucial piece of the sale process, how do you ensure they’re reaching the right customers?

• Solution 1: Highly Targeted Facebook Ads
  We leverage highly targeted Facebook ads to reach potential buyers. Yes the focus of these ads are catalog requests but more importantly QUALITY catalog requests. This means leads that actually convert to customers. So they’re getting to your website, hitting that request a catalog button, and we are capturing their contact. 

• Solution 2: Multi-Platform Catalog Distribution
  Beyond mailing, we always push catalogs heavily on social media and of course - your email and text messaging list! The later two channels are yours - you own those lists! You can know who received the catalog, who opened, what they clicked. So you actually know if you’re dollars are resulting in potential profit instead of assuming someone opened their mailbox and that your catalog even reached their mailbox in time. 

2. Meta is a crashout (at times!)

Social media is a key player during sale season, and we pride ourselves on our customers’ social presence being top-tier and well prepped; however, Meta has a mind of it’s own. So what happens when Meta crashes the day before your sale, and who knows when it’ll be back up and running?? 

• Solution: Building Your OWNED Assets That Are Controllable 
  No you don’t own Meta but you own your email list!. When Meta crashed, we seamlessly pivoted to sending sale reminders, lot videos, and bidding links directly to potential buyers through their email list and text messaging list that we built. We do this anyway for clients, but it just furthers the proof that you cannot rely on the un-controllables (especially with your sale season!)

If you’re wanting to feel confident walking into sale season, reach out with all of your questions and we’re ready to help you fortify your game plan! Also, take a look at our courses and templates to uplevel your skills when it comes to social media, email marketing, and everything you need for sale day!